Ad Operations Manager

Job Title: Ad Operations Manager

In the Ad Operations team, the Ad Operations Manager oversees the technical coordination of digital campaigns, ensuring the smooth trafficking and tracking of campaigns. They implement measures to guarantee campaign launches and distribution, while also providing advice and recommendations on the most suitable tracking methods based on defined media and business objectives. Keeping abreast of technical innovations in campaign measurement, they actively propose new strategies to advertisers. Here are the key responsibilities:

Responsibilities:

Recommendation on trafficking and tracking for digital campaigns:

• Develop and optimize tagging plans in alignment with advertiser media and business objectives, collaborating with the Ad Tech Specialist.
• Manage trackers and implementation either directly within clients' Tag Management Systems or in coordination with advertiser website Webmasters.

Launch of digital campaigns:

• Recommend trafficking and tracking methods for digital campaigns in alignment with advertiser media and business objectives.
• Manage campaign scheduling within major ad servers (such as Google Campaign Manager 360, Sizmek, Flashtalking, Adform) in collaboration with centralized trafficking teams.
• Handle creative elements with creative agencies, ensuring compliance with technical specifications and requesting modifications as needed.
• Manage relationships with media agencies and group experts (Trading Teams, Social Teams, Consulting Teams) regarding technical elements.
• Utilize third-party tools (Brand Safety, Brand Suitability, Viewability, Audience Measurement, etc.) in campaign programming.

Monitoring and reporting campaign performance:

• Verify data outputs from various tools (Ad Server, third-party tools).
• Implement automated reporting.
• Monitor campaign delivery in accordance with the media plan.
• Implement systematic alerts for non-compliant delivery, minimum visibility threshold breaches, and brand safety issues.

Internal collaboration:

• Participate in team meetings (sharing meetings, AdOps meetings) and various advertiser worklists.
• Contribute to internal plenaries on technological solutions.

Profile:

• Junior candidates are accepted with a strong interest in media and new technologies.
• Experience in a similar role at a Media agency, specialized agency, consulting firm, or advertiser is a plus.
• Educational background: French Baccalaureate or equivalent national qualification with a minimum of 2 years, preferably in a technological, marketing, media-related field. 
• Excellent team player with strong initiative, problem-solving skills, and attention to detail. Comfortable with numbers.
• Proactive and available, capable of anticipating problems, finding appropriate solutions, and demonstrating common sense. 
• Service-oriented with excellent communication skills. Rigorous, curious, and proactive, with a good understanding of marketing and a passion for the internet media and communication channels. 
• Good level of written and spoken English.