Title: Senior Digital Media Specialist.
We're seeking a Senior Programmatic Analyst to join a dynamic team and drive impactful digital media campaigns for their clients. This role offers the opportunity to dive deep into audience-based planning, optimize campaigns, and foster relationships with key industry partners. If you're passionate about making advertising more meaningful and effective, we want to hear from you.
Responsibilities:
- Execute, manage, and optimize all digital media campaigns and programs for agency clients, encompassing platform media buying and direct-to-publisher initiatives.
- Cultivate and maintain strong relationships with platform and publisher partners in the industry.
- Conduct daily campaign maintenance, including monitoring pacing and performance, troubleshooting issues, and implementing optimizations.
- Assist in developing client-facing campaign performance reports.
- Contribute to assessing available media offerings and crafting proposals for new opportunities.
- Oversee the delivery of creative assets, insertion orders, and all relevant campaign documentation for seamless campaign launches.
- Traffic campaign tags into platform environments.
- Conduct thorough campaign QA to ensure accurate implementation, pacing, and performance.
- Provide monthly auditing reports to agency partners and manage billing reconciliation processes when applicable.
- Participate in knowledge-sharing sessions to stay abreast of new strategies for optimizing campaign performance.
- Demonstrate meticulous attention to detail and adherence to best practices throughout the campaign lifecycle.
Requirements:
- 5+ years of digital advertising experience, preferably at an advertising agency, publisher, or ad tech provider.
- Proficiency in media planning and programmatic buying, with familiarity in Google Marketing Platform, TheTradeDesk, or similar buying platforms.
- Strong knowledge of DSP platforms and hands-on experience in campaign optimization.
- Exceptional organizational skills with the ability to manage detailed work effectively.
- Analytical mindset with strong mathematical skills.
- Excellent communication and writing skills.